VW Polo goes with the flow in US
Most of the people are going small. They’re resorting to smaller cars since such units are more fuel-efficient. This trend is the reason why Volkswagen is planning to sell Polo small cars in the United States of America.
The oil prices will definitely rise again. If this continues, more and more people will prefer small cars to spend lesser costs on fuel. Although, VW has never tried the competition in the subcompact part of US, it is worth a try since they also offer the same feature: fuel efficiency.
VW is well aware of the fact that their cars are influenced by the European heritage. But they’re not sitting down on this matter as they’re on their way to upgrading their models to better suit the new market in the US.
There’s no definite date yet as to the launching of the unit in US. They’re still looking at testing the American market by getting their reactions during the auto shows that will take place early this year. It’s better to test the waters even before dipping in.
This will be a good marketing move if ever. It will not only double the sales they have in US. It might enable them to triple their sales in the said country. Their goal is to basically introduce the right products to the market that is in the middle of a recession.
It’s good that a lot of companies, like VW, are considering the state of the buyers. Well, they better do or else they too will go down like the macro picture we’re seeing now.