Volkswagen Talk

During the auto show in Detroit back in 2009, Volkswagen unwrapped their BlueSport Concept. The representatives of the company then said that the midengine VW roadster was heading to the production line and might also be used as a platform for a baby Boxter of Porsche and a version for Audi.

The VW BlueSport actually just needed some minor tweaks from its form as a concept vehicle before it hit the production line and it is perfectly an excellent base for a rear wheel drive, open top version for potential buyers. This was the story coming from the top engineer of Volkswagen during an interview.

Audi has declared that a smaller two-seater should be added to its range as the R4 while Porsche is still figuring out if making a baby version of their Boxster will hurt their sales.

For Volkswagen fans though comes a bad news as the company decided to put on hold the production of the BlueSport Roadster because of the forecast that it might not sell enough to make the vehicle viable. The issue here is not with the design nor the technology but the volume of sales that is needed to be met so production makes sense.

In order to green light from the headquarters of the big bosses of VW, the BlueSport Roadster must at least be delivered to 50,000 garages every year. The sales team of VW does not see the car to be a big hit in the US which is the biggest roadster market in the world, so the project is on hold.

Even though the car manufacturer wants to increase its sales by as much as 300%, the company realizes though that releasing a niche product is not among their top priority at the moment. The focus will be on the core models of the VW lineup and not the portfolio models like the VW BlueSport Roadster.